A description that defines each refined or exclusive product may leave little room for real differences. Information value increases when observable characteristics are indicated. The finish should be described through relevant details, without attributing workings or provenances that have not been verified.
I propose to start from what distinguishes the available article. A seam, closure or edge can be shown and explained. Technical language needs to be clarified when it is needed for choice; adding unintelligible terms can make the card longer and less useful.
In a hypothetical example, two accessories have a similar function but different closures. Describing the gesture needed to open them helps the customer to evaluate daily use. A generic quality judgment does not provide the same information.
The verification of the description should involve the actual product and the reliable documents available. Sentences must remain proportionate to known information. A finish acquires a commercial content understandable when the customer can see the detail and understand why it might interest him.
