A common campaign can lead customers to products or services that need to be available locally. Coordination concerns the time of communication and the ability of stores to respond. A promise spread before operational preparation can generate questions for which the network is not ready.
It is advisable to rebuild the route before starting: information to the staff, stocks and assistance methods. Local differences must be managed under understandable conditions. The verification of the contents and rules applicable to the communication remains distinct from this organizational reading.
Let's imagine a campaign on a new service. Some outlets may have received the tool, but not the instructions to use it. The client meets the common promise as the member faces a still incomplete process. The criticality emerges by comparing communication and actual preparation.
I propose a verification before the start and a collection of problems during the campaign. The result should also be read through unfulfilled requests and additional work. Coordination is useful when the visibility obtained corresponds to a concrete possibility of delivering what is proposed.