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Enterprise · Experience · Choices

Choose Who to Be

A book to open at precisely the point where it is needed.

EnterprisePeopleMethod

This book will explore various themes and aspects, seeking to classify them as effectively as possible into orderly chapters and sections, so that readers can return to what interests them most in a simple and straightforward way whenever they need it in their personal and professional lives.

The topics are not sequential: each chapter will have a meaning of its own and reading it will not depend on the preceding chapters.

Practical and clear examples, stories from everyday life and accounts of events that actually occurred in companies will be presented, together with charts, financial statements and explanatory notes simplified for reading and understanding even by people who are not in the profession, who leave all the “paperwork” to their accountant, who would like to approach the world of entrepreneurship and see themselves between the lines of this text, seeking further approval to become even more “fired up”, or to find confirmation of the idea that they will never manage to belong to that complicated yet beautiful world.

There will be psychological analyses, even though the writer does not belong to the field of psychology and has never studied a text from a humanistic perspective; the only reason that prompts him to venture into definitions and assign adjectives is the extensive experience of someone who, in just a few years, has managed to understand what many have not understood in their entire lives.

The reading is intended to be light yet interesting and, if it has failed in these aims, the author apologises profoundly.

Finished writing in Florence (FI) on a cold and drizzly afternoon.

Dedicated to my mother.