A customer receives an automatic recommendation accompanied by a request to decide immediately. I propose to distinguish real urgency and commercial pressure.

In the example, clarifying conditions and alternatives is necessary before commitment. A quick response does not eliminate the right to understand.

The process must allow questions proportionate to the decision. If a service cannot explain criteria or consequences, the speed of the output does not compensate for that lack, especially when the user bears an important cost or risk.

Background sources